How MedSpa Clients Really Search for Skincare Treatments
Why Most MedSpas Are Targeting the Wrong Keywords
Most medical spas compete for oversaturated, generic keywords like:
Best anti-aging facial
Laser hair removal near me
Botox Rocklin CA
These terms have huge competition and don’t always match how real people search for treatments.
Instead, when people have real skin concerns, they go to Reddit, Quora, and skincare forums and type things like:
“What’s the best laser for melasma if I have sensitive skin?”
“Does microneedling help with deep acne scars, or should I get a peel?”
“Is Botox or Jeuveau better for forehead lines?”
“Best laser hair removal for PCOS facial hair?”
These long-tail keywords have less competition, but the conversion intent is high—because the person searching is already looking for a solution.
How We Use Reddit, Quora & Forums to Find High-Intent Keywords
Instead of relying solely on Google’s keyword tools, we go straight to the source—real conversations.
🔹 Reddit’s r/SkincareAddiction & r/30PlusSkinCare – See what real users ask about lasers, microneedling, injectables, and peels.
🔹 Quora & Facebook Groups – People describe their skin concerns in detail, revealing what actually matters to them.
🔹 Google’s ‘People Also Ask’ & Autocomplete – Shows actual search queries based on user intent.
Example:
🚫 Bad Keyword: "Microneedling treatment" (too broad, high competition)
✅ High-Intent Keyword: "Does microneedling help with fine lines around the eyes?"
By targeting the actual language people use, we create content that directly answers their concerns—which means better SEO rankings and more qualified clients booking consultations.
Turning SEO Insights into Content That Ranks & Converts
Once we find high-intent search terms, we create content that speaks directly to those concerns.
✅ Blog Posts – "Best Laser for Dark Spots If You Have Sensitive Skin—No Downtime Options"
✅ Service Pages – "Microneedling vs. Chemical Peels for Acne Scars—Which is Right for You?"
✅ Social Content – Our founder explains treatment benefits in reels & TikToks instead of just writing another blog post.
By doing this, we attract clients who are already looking for treatments—without competing against every other medspa in the industry.
How This Approach Gets Real Results for Our MedSpa
Since implementing this real-world keyword strategy, we’ve seen:
✔ Higher search rankings for niche terms with real conversion power
✔ More qualified consultation requests (because the searchers already know what they need)
✔ Increased engagement on social media—because we answer the questions people are actually asking
If you're tired of guessing what clients want, it's time to listen to the conversations they're already having online.
Ready to Book a Consultation?
If you’ve been searching for real solutions for your skin concerns, we’re here to help.
🔹 Visit us or Book a consultation today to find the perfect treatment for your skin needs.
2221 Sunset Blvd, Suite 105, Rocklin, CA 95765
info@mshelleylasermedspa.com
